Why Graphic Designing is Ideal for Digital Marketing Today?

Graphic Designing, the most pervasive art today, has given a new meaning to digital marketing. With minimal and simplified design basics, this tool had been adding contemporary flair to a company’s advertisement profile. Every company strives for a position higher than its competitors do. Indeed, businesspersons can survive the struggle when marketers use something unique in their commercial scheme. Among all other online marketing campaigns, graphics work wonders. The concept of using visual elements has always been a means mainly to appease the target audience. Today, graphic designing has climbed a step up as one of the most fundamental factors that have been affecting the success of a digital marketing campaign.

Until recent past, many entrepreneurs failed to understand the significance of Graphic Design. Now, there has been an immense interest amongst people. A new wave has been describing the convergence of digital marketing and graphic design. Today, these two industries have become inseparable. In this year and the years to come visual elements will provide immeasurable benefits to a digital marketer. Let us dive more into the concept of Graphic Designing and role of Graphic Design in Digital Marketing World.

What is graphic designing?

Graphic designing is art with the purpose that involves a creative and systematic plan to solve a problem or achieve specific objectives.

It is a unique process of visual communication through images, symbols or even words. Graphic elements, hence, enhance the aesthetic expression of concepts and ideas. Efficient Graphic design highlight plans to discover what makes an image genuinely stand out and get shared.

Essential Graphic Design Tools 2019

A visually appealing site is a dream of both a website owner as well as a user. The real task is of the graphic and web designers to make the dream turn into reality.

Gone are the days when people only indulged in reading content online. Nowadays, more than the words, the site has to look interesting too. With eye-catching visuals and gripping content, the user gets convinced to stay on the website and use it, especially in the case of e-Commerce sites. The graphics play a major role in creating the outlook of your website. As a graphic designer, this is your territory. In order to create a website with such intriguing visuals, you will require a graphic design software that will help you improvise the images, models, and text that is to be shown on the website. If you are a newbie in the field of graphic designing. Use TemplateToaster, PicMonkey and Canva.com to create stunning designs with your photos and videos without any graphic design software knowledge.

Some paid and professional graphics design software is listed here: Photoshop, Illustrator, GIMP, Inkscape, CorelDraw, InDesign etc...

Use of Photoshop and Illustrator in Digital Marketing

Adobe Photoshop is about graphics, creativity, designing and the more creative clouds you have the better you can perform. The reasons are multiple and could vary

• You can design your own images.
• Your tasks are done at a faster rate as you do not have to wait for the designers to give you their time slot.
• Knowing Photoshop will help you produce rich content; in form of infographics, charts, animated graphics and it continues.
• Knowing the design side would help you to actually think in the spectrum of a designer, as it comes under the umbrella of Marketing.
• You can easily design your Social Media posts with creative content.
• You can create attractive images that drive traffic and increase Sales

Adobe's Photoshop and Illustrator is a popular image creation software. The program can be used for a wide range of purposes, including photo editing, graphic design, vector graphics making, log and icon making, web design, video game design and more.

Photoshop is undoubtedly a powerful program. However, for newbies, it can also be overwhelming, since there are so many terms and tools to learn about if you are going to take full advantage of its capabilities. If you are just getting started with Photoshop, here are some key terms you should understand:

Layers
In Photoshop, images can be built with layers, which Adobe describes as being like "transparent sheets of glass." You can create an image on a clear layer and then place it on top of another. You can see through the transparent part of each layer to the layers that are below it.

Opacity
Transparent layers in Photoshop are see-through. In contrast, opaque layers are ones that block light. Opacity is the extent to which something blocks light (something with opacity does not necessarily block all light). You can alter the opacity of objects like layers and filters in order to determine how much of an underlying image can be seen.

Filters
A Photoshop filter is an automated way to change the appearance of an image. Filters include pre-set effects that determine the level of noise, brightness, contrast, temperature, colour balance, and more.

Layer Styles
Layer styles are ways to automatically add effects to a layer in a design. You can also copy a given layer's style to save time in applying it to the next.

Resizing/Scaling
When you resize something in Photoshop, you change its dimensions. You can resize windows, canvases, and images. When you scale an image in Photoshop, you change its proportions, while maintaining their aspect ratio.

Transform
When you transform something in Photoshop, you can rotate it, skew it, enlarge it, shrink it, scale it or change its perspective. You can transform layers, shapes, and selections.

Adobe Illustrator is an advanced vector-based software. Therefore, unlike Photoshop's pixel-based format, it uses mathematical constructs to create vector graphics. In Illustrator, a line is composed of two dots connected by a computer algorithm, instead of just a line of pixels. Because of this, Illustrator is used often to create logos or anything that may need to be printed or displayed at different sizes. A vector graphic will never lose its quality if it is scaled up or down. Illustrator will also give you a better print output since it is not resolution dependent. A drawback of Illustrator is that it cannot be used easily to modify images that are already created, since there are limited filters and image editing tools available to you.

Importance of Graphic Design in Digital Marketing

The importance of Graphic Design in Digital Marketing cannot be stressed enough. Today, each and every product/service being promoted via Digital Marketing incorporates the concept of ‘relevant visual elements’ to appease the target audience. It is one of the most critical and fundamental factors affecting the success of a Digital Marketing campaign.

Until recent past, the effect or in other words the significance of Graphic Design was at a minimum due to the use of subtle/pre-set templates to convey content in order to attract the target audience. Now, with growing demands from the consumer and the mushrooming of numerous Digital Marketing agencies around the globe has seen creativity, by means of intuitive and efficient designs, being pushed to a whole new level. Visuals that are attractive and informative finds significant inroads into ensuring optimal reach and engagement between a brand and the target audience.
In today’s fast-paced world, where consumers are busy and constantly on the move, a crisp and stellar visual with brief to-the-point content is the only way of gaining attention. The idea here is to transmit the concept to a potential customer without them having to struggle to figure out what or how a product/service would suit them and why they should invest.

Factors for Consideration:

• IDENTITY – A graphic designer must ensure that his/her designs reflect the true identity of a brand. Designers must understand that a lacklustre design will most definitely affect the identity of the brand they are working for and must keep their focus on establishing a positive connection with the target audience.
• ENGAGEMENT – A great design can spread like wildfire and initiate a healthy conversation between potential customers interested in investing their money for a product/service being offered. Use of subtle fonts that are easy on the eye along with creatives that influence the emotional quotient of consumers have to be factored in during the initial stages of a design to ensure positive feedback.
• DESIGNS IN - SYNC WITH TIME – Various advancements are being made in the world of Graphic Design to better deal with the growing demands. Designers now have the option of working with tools that can accurately portray their imagination in real-time with minimal inputs. Constantly making the effort to learn about the latest developments will go a long way in designers coming up with relevant and invigorating designs in-sync with time.

The opportunities for graphic designers are endless when it comes to Digital Marketing. They provide a brand with the first line of engagement with their target audience. It is imperative for agencies to be associated with talented graphic designers to better their prospects of achieving the desired end-results.

How visual illustrations create an impact on digital marketers?

• Influence potential customers in Social Media

Due to the fast growth of social media and dependency on the internet, prospective clients are get exposed to Facebook, Twitter, Instagram, LinkedIn, Snapchat on the Web and on their mobile devices. Graphic Design Tools 2019 are anticipated to create the best and the most in-demand graphics – infographics, social media posters and cover photos or trendy header images, etc.
Undoubtedly, quality design gets the desired results. With extensive demands from the consumers and the mushrooming of numerous companies in the same domain, creativity with intuitive and efficient designs can push an organization to a whole new level. Fascinating images create a connection between an organization and its target audience and help you build on that relationship. They encourage discussion and initiates more shares.

Visuals that are attractive and informative finds significant foray into ensuring optimal reach and engagement between a brand and the target audience.
With graphic design, an organization can take the chance of transmitting the idea to a potential customer without much struggle. Customers can figure out what or how a product/service would suit them and why they should invest. A popular website puts forth, “Creativity helps to think more efficiently and Graphic Designers make this successful.”

• Graphic Design is not only just pictures and drawings

It is a significant part of content marketing, which is an art of communication. Visuals are apt at problem solving through imagery pictures and creatives.
For businesses, this is a most effective as well as one of the ideal ways to engage with customers. Almost all marketers are of the view that Graphic Designing is one of the significant components in the digital marketing world that help to build brand awareness and influence the customer’s decision-making process.

Means of attracting traffic to website

Perfect designs of graphics and promote your website by driving traffic to your site. A website can receive more and more traffic while you keep it alive and update it with creative and innovative designs. It is needless to say that search engine rankings of your website will undoubtedly improve further.

A graphic artist’s design skills combined with practical business sense act as a magnetic force to impress clients. A designer creates beautiful, eye-catching design works that are sure to impress viewers and further initiate countless traffic. Once a client comes across an organization’s impressive advertisements, they are sure to stick around and inquire about the product also.

What graphic design will witness in 2019

Keeping the usual Graphic elements intact, this year there will be several new inspirational designing inputs.

Following are the trends to watch for:

• Responsive logos: With an increase in mobile browsing, logos would rule the market. It is the idea of creating logos that would feature similarly on a website and mobile device.
• Colour transition: This effect would dominate the market today. With the advent of flat designs and gradients, there will be increased use of the “colour transitions.” Colour Transition refers to the modern application of vibrant, smooth and fitting designs within flat artful conception aesthetics.
• Flat design: Designers started reintroducing shadows. These shadows are large coloured and add subtle depth and dimension, unlike “drop-shadow” predecessors.
• Typography would rule graphics: Typography in 2019 will be bigger and bolder. This year designers will opt for artistic effects, huge headlines and extra-large font sizes. Hence, there will be more typeface variety in the current year.
• Light and Delicate Custom Illustrations: After a long period, thick lines are used in illustration; there has been an ongoing ascent in progressively sensitive, rich illustration. We are seeing it take a front seat especially in bundling plan, where multifaceted structures are rendered flawlessly against a finished paper foundation. With expansion of premium materials like foil and embossing, these illustrations strike a harmony with maximalist and simplicity.
• Isometric Design: Isometric plan is a strategy for illustration/making a three-dimensional item in two measurements. Isometric symbols are an augmentation of this structure method and where this pattern is by all accounts grabbing the most footing.
• Open Compositions: In open compositions, shapes seem, by all accounts, to be running off the edges and sides of the image plane. This makes the feeling that the work stretches out past the edges or limits of the image, which takes into consideration progressively dynamic eye development.
• Buxom Serifs: While the illustrations are getting lighter, the text styles are expanding—particularly with regards to serifs. While sans-serifs aren’t going anyplace—particularly in advanced—2019 will be the time of the serif. The previous year has given us some flawless full serifs that appear pulled from the times of cast-metal sort. While sans-serifs and hand-attracted textual styles will keep on being very unmistakable, this is where the range and assorted variety of serif text styles will be maximum.
• The Evolution of Duotones and gradients: Duotone is a halftone reproduction of a picture utilizing the superimposition of one differentiating shading halftone over another shading halftone. This is frequently used to bring out middle tones and features of a picture. Generally the superimposed differentiating halftone shading is dark and the most normally executed hues are blue, yellow, darker, and red, anyway there are numerous assortments of shading mixes utilized.
• Asymmetrical layouts: The meaning of asymmetry is the absence of symmetry or equity between two parts; it’s anything but an absence of parity as some wrongly expect. Designers can utilize asymmetry to make equalization and agreement despite the fact that opposite sides of the plan don’t reflect each other. Asymmetry is dynamic and eye-catchy; it tends to be substantial yet normal.
  
  Accomplishing balance is that enchantment in the middle. Great deviated configuration incorporates balance with the goal that nobody part of the venture is unreasonably overwhelming for the rest. You can make offset by balancing components with space, making accentuation with movement, understanding weight, including center with shading and utilizing a matrix for arrangement and association.
• 3D Design and Typography: Three-dimensional typography is a plan incline that adds a reasonable impact to type. It makes typography on a screen or printed component “lift” off the canvas for a look that is relatively similar to a sign.
  
  These impacts can be connected to any text style in altering programming, for example, Adobe Illustrator or Photoshop. You can likewise utilize a 3D text style.
  
  With regards to varieties of 3D typography, there truly aren’t a great deal of guidelines to pursue. Lettering can be of any style or typeface and highlight an all the more straight-on and coherent plan or highlight stacks and mixes of letters that are significantly more masterful than educational.

A business grows when promoted correctly. Impressive graphical representations are the appropriate ways of developing your business and find potential clients. When a prospective client visits your website, they would be amazed by striking features and information that visual.

How to become a graphic designer in digital marketing?

Digital marketing is one of the rapidly growing industries in India, which is mostly based on the visuals and informative content. With the same aspect, the Graphic Design is more than just pictures and drawings. It is the major chunk of content marketing, which is an art of communication, and problem solving through imagery pictures and creatives. For businesses, this is a most effective as well as the ideal ways to engage with customers. As per the marketers, Graphic Designing is one of the key components in the digital marketing world to build brand awareness and influence the customer’s decision-making process.

To learn the necessary computer skills from your self is to become a graphic designer, watch and subscribe online tutorials on YouTube, Vimeo, Hack Design, Udemy, Lynda, Tuts+ Design and Illustration Guides, and other websites/blogs.

A good design is the mainstay support of your business. You should utilize your graphic design in the best way possible, which will promote the company objective and establish brand recognition. Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.